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Thirty-One Gives: A charitable program with heart

At Thirty-One, giving is part of who we are

The name Thirty-One comes from Proverbs 31, which describes a community-oriented woman who gives back and helps others. From the start, community and giving have been at the heart of every decision we make as a company. As Thirty-One grew, we realized we had the power to make a real impact in the world. So, to help us take our mission even further, in 2012 we created Thirty-One Gives, our charitable program. The mission? Empower girls, women and families to build the confidence and self-esteem needed to live a purposeful, thriving life.

Why girls, women and families?

The Thirty-One sales field is a community made up of thousands of women, and we’ve seen firsthand how the opportunity to own an independent business can change lives. We believe confident girls become strong women who lead healthy families and build thriving communities. When women are supported and celebrated, they go on to make a positive impact in the lives of others!

Since its founding, Thirty-One Gives has donated over $100 million in product and cash to charitable organizations that share our mission. From breast cancer research to children’s mental health awareness and support for military families, we've forged partnerships with leading national organizations that support important causes near and dear to our heart and to the hearts of our Consultants. 

Giving in action: How we give back

One way we’ve made giving a part of our everyday business is through the Round Up! program. At checkout, every Thirty-One customer has the opportunity to Round Up! their order to the nearest dollar or make a donation of any amount to support our mission. Proceeds from Round Up! benefit a different philanthropic partner each season, allowing us to spread resources and hope to different causes and proving that every cent truly makes a difference.

Between Round Up! and donations of cash and product, we’ve been able to accomplish some pretty amazing things, from donating thousands of dollars to support organizations that combat domestic violence to providing care packages for families with children in the hospital. Not to mention the thousands of fundraisers our Consultants have held to raise money and collect donations for causes they believe in.

A community with heart

Not only is Thirty-One Gives about empowering and giving back to women, girls and families –it’s about relationships. We’re only able to do what we do thanks to the passion of our entire community of Customers, Consultants, Insiders and Home Office employees. If you’ve ever bought a Thirty-One tote or hosted a party with us, you’ve been a part of our giving story. The next time you shop with us, consider rounding up to continue supporting our charitable efforts. When we all work together, we can make a huge difference.