To access key features of this site, you must have JavaScript enabled.

Take action during Mental Health Awareness Month

When it comes to living a happy and healthy life, it’s easy to think about our physical health first: Are we eating enough veggies? Getting in that daily walk? Taking our vitamins? Sometimes we forget that taking care of our mental health is just as important!

And adults aren’t the only ones who can struggle with their mental health – according to the National Institute of Mental Health, 1 in 5 kids has a mental illness. This May, help us celebrate Mental Health Awareness Month and join the On Our Sleeves™ movement to transform children’s mental health.

Products with a purpose

This spring, we’ve partnered with Nationwide Children’s Hospital to create colourful On Our SleevesTM prints and Icon-ItsTM that directly benefit children’s mental health research.

$1 from each On Our Sleeves™ Cinch Sac benefits the On Our Sleeves™ Movement.

$1 from each On Our Sleeves™ Zipper Pouch benefits the On Our Sleeves™ Movement.

50 cents from each On Our Sleeves™ Smile Icon-ItTM benefits the On Our Sleeves™ Movement.

50 cents from each On Our Sleeves™ Keepsake Journal benefits the On Our Sleeves™ Movement.

But what do those rainbows and smiley faces mean when it comes to mental health? Learn the stories behind 4 of these icons and discover how you can spread kindness to yourself and others every day in May with our kindness calendar!


Happy Face

What it means: Smiles are associated with happiness and joy – plus, they’re contagious! Without a word, a smile lets you show the world you’re in a good mood. This Happy Face icon inspired our On Our SleevesTM Smile Icon-ItTM

On 2 May, send mail to someone who has positively impacted you. This is sure to put a smile on their face! Encourage your kids to do the same!

Peace Sign

What it means: Since originating in the late 1950s, the peace sign has come to represent calmness, rational thinking and being grounded. This easy-going icon is front and center on our Keepsake Journal, the perfect place to share what’s on your mind. 

On 5 May, set aside 10 minutes for prayer or meditation. These simple acts can help clear your head and promote peace of mind, especially during stressful times.


What it means: The storm may be rough, but after it’s over the rainbow shines bright. Rainbows represent hope and the uplifting spirit that gets us through hard times; they let us know there is always something beautiful ahead. Find the Rainbow alongside other icons in our On Our SleevesTM print.

On 11 May, have your own 3-minute dance party! Get your kids to join in and let loose.

Full Heart

What it means: The Full Heart symbolizes love, family and friendship. Every heart is unique and capable of learning, growing, giving and having purpose.

On 18 May, prepare dinner together as a family. Slowing down and spending quality time together is a great way to remind yourself of all your blessings. 

Even more icons
  • Butterfly: represents unlimited potential and that our hope can be bigger than our fears
  • Star: represents positivity, happiness and renewal; the star is a beacon of hope that guides the way
  • Letter: represents a thoughtful investment in someone’s time and feelings
  • Sunshine: represents warmth, radiance, happiness, awakening and direction

Share this calendar with friends and family to encourage them to focus on kindness and self-care this month!

Find the full list of On Our SleevesTM icons and their meanings here.

Styles to try: On Our SleevesTM Cinch Sac; On Our SleevesTM Zipper Pouch; On Our SleevesTM Smile Icon-ITTM; On Our SleevesTM Keepsake Journal