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Behind the Design goes prehistoric: Dino Parade

They say everything old is new again, and we went way back – like, 250 million years back – to find inspiration for one of our newest prints! We think you’ll really “dig” Dino Parade, one of the featured creatures in our new Summer Guide. Take this ferociously fun print wherever you and your family go this summer!

Why we love it

Just like unicorns and llamas, dinosaurs are having a “moment” – not only in movies like the “Jurassic Park” sequels, but in fashion, jewelry and even home décor!

Our take on the trend is less carnivore and more cute, featuring a loveable T. rex and his fellow dinosaur friends parading through a camo-inspired landscape. Little ones will delight in naming every species in this prehistoric scene.

The story behind Dino Parade

Last year, Customers swooned over our Summer Print Event styles, including the whimsical Shark Party and Unicorn Dreams prints. For 2019, we’ve boosted the fun quotient with even more fabulous designs.

And this spring, we introduced a Dino Icon-It to our Catalogue of personalization options, so it was only natural to bring him into the mix for summer, along with his whole Cretaceous crew!

What to wear & how to pair

This season, you’ll find Dino Parade on three classic Thirty-One products perfect for summer adventures. Fill an All-In Organizer with your budding paleontologist’s dinosaur figures, and create a fossil-finding kit with kid-sized digging tools and a magnifying glass. Prepare for a day of play with the Essential Storage Tote, or send your kiddo with the dino-sized appetite to camp carrying the Lunch Buddy Thermal.

Our T. rex pal is also popping up in two new-for-summer products – the Hide & Peek Pouch and Take-Along Bag Tag – both of which are awesome add-ons to any tote or thermal.

Look closely at Dino Parade and you’ll see a hint of our popular crosshatch texture. Our Home Office designers purposefully pulled the green and olive tones from Camo Crosshatch to match Dino Parade, so this new print can fit in seamlessly with your collection.

Pair Dino Parade with a monogram or your child’s name, or add our new Off-Roader Icon-It in Sunset Gold or Lime Green to play homage to the original “Jurassic Park.”

Shop Dino Parade

Take along Dino Parade (and the whole dinosaur crew) on all your adventures this season! And remember, this print and others from our Summer Guide are only here through August – so shop them before they go extinct!